Revolutionary?

Marketing guru Seth Godin reflects on Amazon's Kindle e-book reader, how it both succeeds and fails, and the implications (possibilities, too) for the future of reading. "The Kindle does a fine job of being a book reader, and a horrible job of actually improving the act of reading," he says.

"Word processing didn't work because it was typing but a little cheaper. It worked because it was better than typing. Email didn't work because it was mail but a little faster. It worked because it was fundamentally better than snail mail..."

Find Godin's books here.